by Tom | Nov 15, 2019 | Blog, Brand Messaging, Messaging Strategy
How to write B2B messaging that connects with customers There are only two types of messaging: the kind that gets read and the kind that gets ignored. There’s really no in-between. That’s why it’s critical to create a messaging strategy that resonates with your target...
by Tom | Sep 15, 2019 | Blog, Brand Messaging, Insights, Messaging Strategy
Does simplifying your tech feel scary? I work with tech founders launching brilliant products into the world. They all struggle with one thing: simplifying tech messaging. We all know simple is better. Apple effectively taught that to the entire world through their...
by Tom | Aug 15, 2019 | Blog, Brand Messaging, Exercises, Insights, Messaging Strategy
Simple tech messaging secret: The tech can wait I met a founder who told me prospects didn’t understand how his product could help their business until the third meeting, at best. Needless to say, he didn’t get to the third meeting very often. Most founders tell me...
by Tom | Jul 15, 2019 | Blog, Brand Messaging, Exercises, Insights
Storytelling mistakes to avoid: Good intentions holding back your startup story “Storytelling” may sound fluffy, but it’s a cunning tool for startups. We humans have been telling them since our knuckles dragged along the cave floor. Our brains are hardwired for them....
by Tom | Jun 15, 2019 | Blog, Insights, Positioning
Get your B2B startup positioning strategy right When you’re creating something new that didn’t exist before, it’s tough finding the right words for your startup positioning strategy. If you’re a founder of an innovative product or business, you’ve probably explained...
