Give it the “Would-My-Customer-Seriously-Ever-Say-That?” Test.
Think of one of your customers. Now read your copy, line by line, and imagine those words coming out of their mouth.
Ask yourself: “Would they seriously ever say that?”
If the answer is yes, give yourself a pat on the back.
If the answer is no, give yourself a pat on the back, because you’ve found an opportunity to strengthen your messaging.